Micro Marketing | About Us
We use your existing Customers' DNA as our road map to clone and identify the highest potential new Customers in your local trading Area providing you with Leads and Marketing Insights.
Marketing, Big Data, Conquest, Conquesting, Oakville, GTA, Marketing Agency, Marketing Solution, Direct Mail, Telephone, Phone Lists, Mailing Lists
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About Us

Meet the Team

Peter Beresford / Chairman, B&G MicroMarketing Inc.

  • Global Executive with 31 Years Experience with McDonald’s

 

  • Senior Vice President and Global Brand Management Officer

 

  • Chairman CEO for McDonald’s in the U.K.

 

  • Executive Vice President for McDonald’s Canada and Japan

 

Ron Gardner / President, B&G MicroMarketing Inc.

  • Ron’s Career spans over 30 years in Sales and Marketing

 

  • Senior Management with RJR Nabisco

 

  • Founder and CEO of Enhanced Marketing Services

 

  • Managing Director for Golf Canada

 

Linda Ferguson / Region Vice President, Western Canada

  • Has an electical background

 

  • Takes management positions in Financial Service organizations

 

  • Leads the growth and expansion of the MicroMarketing programs

 

Christine Stuit / Region Manager, BC

  • Has extensive experience in business development, marketing sales and fundraising

 

  • Clients appreciate her creativity and strategic thinking

 

    • Uses her skills to help with fundraisers

 

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Mandy Trudeau / Region Manager, Quebec

  • Comes from a background in public relations and event planning.

 

  • Explored different communities and cultures in Australia & Indonesia

 

  • Enjoys making connections and creating experiences for people

 

Phil Baker / Director, Ottawa

  • Founder of Baker Edwards Consulting Inc.

 

  • Experienced in designing and implementing integrated marketing campaigns

 

  • Print, video and digital specialist

Michelle Wilson/ Marketing Manager

  • Marketing Manager at B&G MicroMarketing Inc.

 

  • Experience in marketing for the University of Calgary Dinos althetic team

 

  • Started career as National Events Coordinator

 

  • Key contact for information flowing in and out of the various channels of business

 

Our Story

Finding new customers…

Micro Marketing is a strategy in which Marketing efforts are focused on a small group of highly targeted consumers. MicroMarketing provides you with demographics, behavioural insights and media preferences on your existing customers to allow you to really understand their Consumer DNA.
From that Consumer DNA we are able to “twin” your best clients by finding NEW clients who highly resemble your existing clients – with pinpoint accuracy.

Our Core Strengths

30000

Data Fields

327

Demographic Segments

10

Years in Development

3

Patents Pending

How it all started…

The MicroMarketing engine is a state of the art innovation that took more than 10 years to develop by Chief Technology Officer – Brad Ross. Brad is an established and respected data analyst who started his career in data analytics for financial institutions. He became an expert in data interpretation and was on the leading edge of the “Big Data” revolution. Brad then set out to develop a tool that would integrate his knowledge with a technology platform that could deliver real time results to decision makers. His team grew to include senior marketing professionals, project managers, analysts and programmers. MicroMarketing was born.
Learn More
Automated Analytics
100%
Data Implementation
100%
Programming and API Development
100%
Marketing Strategy
100%

Our Customers

"MicroMarketing Insights on where our target lives were overlaid with retail locations nearest to them, to determine where to focus sales team, focus listings and distribution, and prioritize limited point-of-sales merchandize."

Olga Berenchtein - Associate Manager, Consumer Insights - PepsiCo Canada

"We were VERY impressed with what MicroMarketing was able to offer on our site optimization project. Very Impressed."

Rhonda English - Vice President, Corporate Marketing CAA

"The data provided to PepsiCo helped us to dominate key urban markets with the launch of O.N.E. Coconut Water."

Olga Berenchtein - Associate Manager, Consumer Insights - PepsiCo Canada
  • Works BurgerWorks Burger
  • PepsicoPepsico
  • MowhawkMowhawk
  • CAACAA
  • BuddsBudds

Contact us today and learn how we can customize a solution for your Marketing and Conquest needs.